Portfolio available upon request
Design Leadership
I lead creative design teams
I foster a multidisciplinary design team with skills across user research, interaction design, usability, programming, and visual design to support a cohesive product and happy creatives. Designers thrive when they have like-minded designers to learn from, wiggle room to be creative, and solve real business problems. I engage side-by-side with my team to foster collaboration while translating the business strategy to a product strategy they can execute.
View my recent design team award. |
I deliver value fast
We don't just build anything. We build what customers want in less development time. I work with product managers, leadership, and engineering to effectively integrate design thinking in the software life cycle. I dynamically apply the right design tools at the right times to gain confidence in the best direction sooner.
I was shaped by a high-performing team acquired by IBM in 2010 that then acquired me. Our approach transformed IBM into a Design-led company. Watch The Loop to learn more. |
I lean in early
User Experience is more than just another role to support your roadmap. Integrated from the top down, designers help with business strategy. Using the Lean methodology, designers can test hypotheses during the discovery phase, answering the biggest questions early for a plan with greater confidence. I've lead early-stage projects using Lean UX at IBM, inRule, and Appian running workshops with executives and triads alike.
Read How I Put Lean UX to the Test here. |
Design Tools
PaperQuantity over quality.
Speed over form. It's important to brainstorm many ideas early on without the temptation to perfect details. |
FigmaIterate. Collaborate. Iterate.
Move to prototyping in the cloud at any fidelity. Try what works, gather stakeholder feedback, and always user testing ready. |
SketchReady for Visuals.
When it's time to create icons, graphics, or high fidelity illustrations, take to Sketch. |
© 2021 Lauren Shupp