my roles:  Strategy, Interaction Design, Visual Design

How I helped change IBM's strategy... Lean, Rapid Testing.


First, I designed what a marketplace might look like for one of the stores.   I took into account first time experiences, search and explore scenarios, as well as smart recommendations and community content.

Then I worked on a "sister" experience for asset owners to provide content.  The personas were very different, lending to new first time experiences, a store builder with themes, an editor for their content, and a management console for their assets.

I ran lean, two week iterations to test our vision.  Development ran with interaction designs only and we rapidly tested with users.

Once we had a better understanding of our vision, we began our first official release, choosing one marketplace as the example for others to follow suit.

Below are the visual designs I built for the store.  I created the thumbnails and icons in Illustrator, and the remaining page elements in Photoshop.


HOME PAGE

SIGN IN

SEARCH AND EXPLORE

ASSET DETAILS

ASSET RECOMMENDATIONS AND RATINGS
 
"Wow!  Very nice!"  Ron Perry, CTO of Worklight

Throughout the project, I work with our executives to drive the strategy, highlighting where there are complexities and identifying how we can simplify the experience.  The project shifted as a result of my work to a single IBM marketplace, instead of supporting endless independent stores.

My tile view also inspired designs for the new API Management release that came the next summer.